When a picture is worth a thousand words, how many words is a video worth? According to research, around 1.8 million words for each minute. Imagine what the marketing campaign of your real estate business could accomplish with that many words.
Video marketing is an excellent method of boosting your real estate company, due for obvious reasons: consumers interact visually with homes, making video perfect for the development of brands.
But video marketing is a knowledgeable craft and not everyone might have a taste of it. But don’t fret: it is something you can master provided you have enough practice!
You possibly are searching for some indicators on how to enhance customer relationships via this strategy if you grow your video marketing campaign.
Here are 7 real estate marketing tips that can help you in bolstering your business’s presence through videos. Let’s get started!
Table of Contents
7 Video Marketing Tips to Improve Sales
1. Don’t Simply Sell the Home, Emphasize on the Location
As a realtor, you realize a person doesn’t just buy a house, they buy a home. And it’s not only the building itself, but it’s also the place and the lifestyle they may enjoy there. In other words, do not just concentrate on the houses you sell while producing your films.
Rather, offer your spectator a peek of the world around him. Actually, pictures of the city or region where your estate is situated should always be utilized to fill the mind of a potential customer and thoughts about life if they lived there someday.
2. Enhance the Quality of your Videos
Real estate video marketing is all about churning out and publishing quality content. Because the industry is not playing cheap. You can’t reduce quality and expect results. This is not how it works.
You should do what it takes to create higher-quality films if your business has the necessary resources and internal support staff.
Whether it’s the purchase of a high-quality camera or the appropriate lighting to make your movies more professional. You should consider investing seriously.
3. Choose the Right Video Editing Tool
Your videos appeal as well as your editing expertise and the editing software you choose. It is essential to choose the right tool as the success of your video largely depends on the final output.
As a realtor involved in video marketing, you cannot over-emphasize the need for a quality editing solution. An editing solution like InVideo can make the otherwise daunting task of video editing a breeze. It comes with 5000+ pre-existing templates that can suit any of your creative requirements. So, if you are just hopping on the video creation bandwagon, choose your video editing ammunition wisely and create real estate videos that instantly grab your viewers’ attention.
4. Try to Create Short Videos
Video marketing in real estate works well with short films since they have greater effect and they do not waste time. Please remember that the longer your video runs, the more likely the viewer is to leave.
People now have an attention span that is less than a goldfish. Therefore, just 37% of individuals who watch videos online are found to be watching until the last second.
5. Create a Video Publication Strategy
You cannot just save a video, put it on the web, and expect it to be successful. To develop an audience, you need a publishing plan.
Create and schedule videos that are constant in time as for tweets or Facebook posts. They are available in advance.
Don’t upload a video every now and then on the market; develop a regular series—perhaps a two-minute video on the newest property on Monday at 12:00 pm or a 30-second daily house buyers advice clip broadcast every weekday at 8:00 a.m.
Test various content kinds and schedules to look at and adjust what works with your audience. As a marketer, you have to publish often to develop an active viewership.
6. Keep Special Emphasis on Music
Dead air as your BGM is not attractive, don’t scrimp on your video background music. Make your musical pick a reality by examining the list of ideas that you produced with your clients’ emotions.
No background music is appropriate to play. Instead, treat each video as a personalized experience, constantly bearing in mind your potential customer.
7. Stay Creative & Keep your Audience Hooked
People are busy, and seldom have time to view a film for 15 minutes. Snapshot – one or two minutes, you want everything (and likely have time for).
Were you aware that 1/15 of all viewers click away 10 seconds after a video is played? This implies you don’t need much time to hook up your audience and thus it is essential to take your A-game from the very beginning.
The good news is that the impacts of short films are frequently stronger than long ones. One approach to go is to have a beautiful picture of a wonderful home, but don’t be scared to think outside the box and believe in your intuition.
What about a movie that shows 10 of your homes’ most unique characteristics on the market? Be distinct and innovative.
Final Thoughts
Video marketing in the real estate sector is not something that has just popped up. Rather, its importance and strengths have been utilized by major brands to expand their market reach.
If you are entirely unacquainted with the basics of video marketing for your realty business, these tips will surely help you in establishing your foothold in this overly competitive business landscape.
