Although every business needs a website, about 40% do not have one. Businesses need an online presence to showcase their products and services. Plus, digital marketing works best with a website as the launching pad.
In addition to a website, you also need good local business listings. A local web presence improves search engine visibility. Here are 13 sites to consider to improve your business’s online presence.
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1. CitySearch Local Business Listings
CitySearch is a local business search engine. It’s the digital version of the old yellow pages book. Now users search for businesses online using the site’s search tool.
2. Angi
Angie’s List has rebranded, but it is still a valuable local SEO tool for small contractors. The search engine connects home improvement contractors with homeowners needing repairs and remodeling.
Companies using the best local SEO practices know that Angi is an essential resource for search engine visibility.
3. Yelp
Businesses looking for ways to increase local search marketing should consider Yelp. It is a good resource for local SEO and will also help your brand reputation.
Creating a free profile makes it easier for users to leave reviews. It also provides information for people looking for services like yours.
4. Better Business Bureau
Most people wouldn’t consider the BBB a source for local business listings, but it’s one way to increase search engine visibility. The BBB offers an avenue for consumers to launch complaints. They also provide a valuable service to businesses to improve their brand reputation.
5. Local Chamber of Commerce
Your local chamber of commerce has great resources to help local businesses. One is free local business listings when you join the chamber. Other tools include networking events and business workshops.
6. LinkedIn
Although LinkedIn is a social media website promoting business networking, it’s also useful for search engine visibility. Business owners have a hub to exchange ideas while creating local SEO.
7. Google My Business
Google My Business is a condensed version of your website that appears in the right column on Google’s search engine. This local search marketing tool provides users with a business profile that links to your Google Reviews.
8. Google Local Services
Google Local Services is for businesses in the service industry. Once you go through the verification process, your business appears in local searches based on your business’s local SEO keywords.
9. Manta
Manta offers a small business finder to help users locate businesses in their area. The company also offers local SEO services to help businesses reach their full potential.
10. Bing
Bing Places for Business offers search engine visibility for small businesses that need a boost in exposure. It’s easy to set up your page and get verified. Once your listing is available, check out the other tools they offer.
Get Listed!
Take advantage of free opportunities. Local business listings are there to increase your local SEO strategy. If your budget allows, look into paid options offered by many of these services.
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